And it’s not what you think
Ah, Valentine’s Day. The day of love, romance, passion, and desire. But is it really?
Did you know Valentine’s Day originated as a feast to celebrate the beheading of Christian martyrs in the 3rd century? According to historical documents of Belgian monks, there were several St. Valentinus who were executed on February 14th. Not very romantic.
A century later, the English people, starting with Geoffrey Chaucer, author of “The Canterbury Tales” began associating February with the mating season for English birds. As the trend continued over the years, February 14th eventually became the day proclaimed as the Day of Love, Valentine’s Day. Go figure.
Today, society has capitalized on the Day of Love. Per the National Retail Federation, Valentine’s Day consumer spending for 2023 hit $25.9 billion, with the average person spending $193. Mind-blowing.
Here’s the thing. A commercialized day of love is all smoke and mirrors. Love is never about what you do or how much you spend on ONE DAY out of the year. In fact, it’s silly to think that’s how love works.
Love is cultivated all throughout the year demonstrated through your words and actions.
In fact, if you show love only one day a year, it’ll surely backfire, because your partner will likely respond with resentment and hurt because they feel unimportant the other 364 days.
So, if you want your intentions to match the impact of your love, then express and demonstrate it on a daily basis. And this will get you much further than the big show on Valentine’s Day.
Happy Valentine’s Day today and every day.
